Having your major keyword in your domain name

here has been some discussion on how having your major keyword inside your domain name can help with search rankings provided you have already optimized everything else

Do you think this is a legitimate claim or do you think it does not make a difference?

This is what Ross Dunn, CEO, StepForth Search Engine Placement Inc. had to say about this.

Ross: Yes it can help but only marginally. If your domain name includes the primary keyphrase that you want rankings for it will help boost the perceived relevance of your website. I generally consider keywords in a domain to be a 1-5% advantage in the rankings war. The simple fact is that before keyword domains really help rankings your site must be well optimized. Theoretically if you were head to head with your competitor and both sites were equal in optimization and online popularity but only site #2 had keywords in their domain they would get a better ranking.

In short, domains play a role in rankings under only the most competitive of terms where every percentage of advantage is a welcome edge.

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